Ulta Beauty logo
ULTA ยท Retail & E-Commerce
Marginally hyped

Ulta Beauty is a u.S. beauty retailer offering a wide range of cosmetics, skincare, fragrances, haircare products, and salon services through an omnichannel model combining large-format stores, e-commerce, and in-store beauty services.

Is Ulta Beauty marginally overvalued?

RAST's verdict: Marginally hyped, based on its Total Stores forecast

Hype score
1.05 Marginally hyped
Growth score
0.00 Poor growth
Market cap
$21.03B
Key revenue driver
2K Total Stores

Last updated: 2026-08-12T10:04:20.000Z