Mildly hyped
Ulta Beauty is a u.S. beauty retailer offering a wide range of cosmetics, skincare, fragrances, haircare products, and salon services through an omnichannel model combining large-format stores, e-commerce, and in-store beauty services.
Is Ulta Beauty overvalued?
RAST's verdict: Mildly hyped, based on its Total Stores forecast
Hype score
1.56
Mildly hyped
Growth score
0.00
Poor growth
Market cap
$21.03B
Key revenue driver
2K Total Stores
Last updated: 2026-11-03T10:04:34.000Z